Improving your Technorati rank may not seem like a priority to you, but it’s important to remember what a lower rank (lower = better) can do for you. You can make more money off of your advertising and sponsored reviews and you can also receive a big boost to your Google page rank by having a good Technorati rank.

So because of these factors and my top 10,000 Technorati rank goal I have come up with a list of ways I’ve been successful in moving towards that goal. Some of these I’ve yet to fully work on but I’m confident they will work. But first let me tell you where I a sat three months ago. My blog had an authority of 38 and a rank of 211,248. So obviously, there was plenty of room for improvement so without futher ado the following is a list of the ways to help improve your Technorati rank most of which I’ve tried myself.

1. Write Guest Posts

I can’t think of a blogger that doesn’t allow a guest blogger to link back to their own blog. In fact they usually don’t even mind it if you link back a couple times in a post. By writing guest posts for bigger bloggers it’s an easy way to get a link back to your blog as well as some extra traffic too. I’ve written a couple guest posts for bloggers with over 1,000 RSS subscribers and these posts have helped to improve my rank a lot. I plan on writing several more guest posts in the future.

2. Exchange links with other bloggers

I’ve exchanged links with a couple other bloggers that are around the same size as me and it has helped to not only improve my technorati rank but I’m sure it’s contributed to my Google page rank as well. The important thing to remember is that even though many bloggers are nice people they won’t exchange links with you if they clearly do not benefit much from the exchange. So don’t approach big blogs asking to exchange links with you unless you’ve developed a relationship with them first.

3. Link to other blog posts

By linking to other blog posts and sending out a trackback there is a good chance (especially if it’s a lesser known blogger that you link to) that they’ll check out your blog to see what you had to say about their post. They’ll likely comment on the post and in the future they may link to one of your posts as well. This may even turn into a potential blogger to exchange links with too.

4. Create a great WordPress theme and give it away

By offering a great WordPress theme and giving it away for free you can link back to your blog with a footer link. Simply request that people do not remove the footer links in the footer file and most people will be alright with doing so. I’ve seen this strategy work well for other top bloggers.

5. Sell your custom WordPress theme

While this idea is similiar to the previous one some people don’t have the skill to create a useful wordpress theme (like myself) or the money to spend on a designer only to give it away for free. So one option is to offer your custom blog design for sale and include your footer link in the blog. You can then offer a more expensive version with the footer link removed. My theme designer is actually working on this for me right now and I’ll be posting a few different color variations to this theme for sale because I know the feedback on this theme has been very positive.

6. Comment on do follow blogs

While this tactic is great in practice, I’ve found that a lot of the lists of do follow blogs on the net are outdated and no longer do follow blogs. Overall, while I think this tactic can be beneficial it’s also time consuming to comment on lots of blogs that are on do follow blog lists only to later find out those blogs don’t follow.

7. Run a blog contest

In your blog contest require that entrants link back to your blog to participate in the contest. I’ve done this in the past and had some success. You can read what I’ve learned from running a past blog contest here, but one thing is for sure – the bigger the prize pool the more links you’ll receive.

8. Write helpful resource lists

Writing helpful resource lists provides an excellent opportunity for people to stumble or digg your content or to bookmark for future use. Many bloggers will also link to your list if they find it’s of value to their readers. In fact, if you think this list was useful to you please give me a thumbs up with Stumble Upon or link to it on your blog 🙂

9. Disclose the income you earn

Although I don’t make a lot of money from my blog yet because I’ve disclosed my income I’ve been linked to by various “Top bloggers lists.” Now I do find it hilarious that I’ve only made a little over $100 in my best month and still managed to make it on the list it doesn’t matter because people are still linking to me. Also, keep in mind this tactic won’t work in most blog niches. i.e. people reading your blog about geology won’t care to see how much money you make every month.

10. Participate in blog carnivals

I haven’t tried participating in a blog carnival yet, but I’ve heard that it’s one of the easiest ways to earn backlinks and help improve your technorati rank. I’m going to be testing this out soon and will certainly post my results here.

Wraping it up

After incorporating several of these tactics I now have a Technorati authority of 62 and a rank of 106,632, which is still short of my goal of breaking the top 10,000 by the end of the year, but I have plenty of time left in the year and plan on really working on my rank hard in the upcoming months.

What tactics have worked well for you? Do you even care about your Technorati rank? Discuss in the comments below.