Salesbacker imageI’ve covered selling on Amazon in the past (here and elsewhere), but I haven’t shared on my blog what I’ve been working on for a large part of 2015 – Salesbacker. Salesbacker is designed to help Amazon sellers get more product reviews (and seller feedback).

How To Get More Amazon Product Reviews:

The vast majority of my product reviews have come from emailing my Amazon customers to ask for a product review.

You can do this manually one by one (if you value your time at below minimum wage) or you can use software to automate this process which is precisely what we’ve done with the creation of Salesbacker (free trial link).

There were other tools on the market that were designed more for seller feedback, but I wanted something that was built for sellers that care about product reviews so I partnered up with a long time friend of mine and veteran startup developer to create this service.

How It Works In 3 Minutes:

We created Salesbacker to help sellers get more Amazon reviews and here’s how it does that:

What Should You Send To Your Customers?

I was invited onto my friend Scott’s podcast to discuss strategies to get more seller feedback and product reviews which you can listen to here, but here is the email sequence that I’ve used in the past.

I’m a big fan of incorporating humor into my emails ala $22 million dollar CD Baby style

Note: The mergetags listed below (e.g. *[product-name]*) will replace the relevant information from your products and customers automatically. You can get access to use this email campaign yourself when you sign up for Salesbacker via this free trial link.

Email 1: Sent after an order is placed:

Subject: Thank you for your *[product-name]* purchase!

Body: Hello *[buyer-first-name]*,

Thank you for purchasing your *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.

*[order-link:Your order can be viewed on Amazon.com here]*

We value your complete satisfaction and strive to offer a high quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.

If for whatever reason you have any issues receiving your product, don’t worry, we have you covered. Reply to this email or contact Amazon customer service right away at:

*[amazon-customer-service-link]*

While you wait for your item to be delivered, please find a stranger to high five. It will make their day and you’ll enjoy it too.

Thank you again for your purchase.

Sincerely,
Name
Customer Service

Email 2: Sent 5 days after an order is shipped:

Subject: How is your *[product-name]* working for you?

Body: Hello *[buyer-first-name]*,

This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:

*[amazon-customer-service-link]*

We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.

2 Minute Favor To Ask

If the product has met or exceeded your expectations we would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).

Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:

*[product-review-link:Write your review here]*
(We will thank you profusely and even find a homeless kitten to hug on your behalf)

Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:

*[amazon-customer-service-link]*

Sincerely,
Name
Customer Service

Email 3: Sent 10 days after an order is shipped:

Subject: [Last Email] Dedicated To Your Experience!

Body: Hello *[buyer-first-name]*,

This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we’d really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.

We strive for a high quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:

*[product-review-link:Write your review here]*
(For each review we receive we will find a public place to spontaneously dance in your honor)

Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:

*[amazon-customer-service-link]*

Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you’re enjoying your purchase.

Sincerely,
Name
Customer Service

Overall

I’ve been spending a lot of my time on Salesbacker.com with helping users, working with my co-founder on taking user feedback and incorporating into the product and more.

This is a relatively new company, but we’re growing quickly (much faster than I expected) and it’s been a lot of fun.

If you sign up for Salesbacker let me know what you think and likewise be sure to listen to the podcast episode I recorded with Scott which goes more in depth into strategies to get more seller feedback and product reviews on Amazon.

I will have a lot more to share on the Amazon selling front soon…