If you’ve ever heard of the phrase 1,000 True Fans then you know the idea that with them you can earn a comfortable living:
“Assume conservatively that your True Fans will each spend one day’s wages per year in support of what you do. That “one-day-wage” is an average, because of course your truest fans will spend a lot more than that. Let’s peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.” – Kevin Kelly
Now I don’t sell anything on this blog or even run advertisements but I may sometime in the future. For now, I simply use this blog as a way to tell people how to make money online without the hype. I do this by sharing my experiences as a full time internet entrepreneur who runs a wide range of websites for a comfortable living. And you know what? This strategy works. I have 3 times as many readers as I did in the two years that I ran this blog back in early 2007 to late 2009 before re-branding, re-focusing and moving to my new home here.
I’m building my fans by providing quality content without the spin. I respond to every single blog comment, tweet and email people send my way. My hope is that if I give you solid advice on how to start or improve your online business you will subscribe to my blog and maybe even spread my message. Now of course not every one of my readers would be qualified as a True Fan based on the definition above, but I’d like to think that if I stick to this strategy and continue to add value that I will build my 1,000 True Fans eventually.
What do you think?
Enjoy the weekend folks! Next week I’m going to continue my series in the Niche Five Figure Network case study. See earlier real life case studies here.